Emptiness

(The fifth in a series of posts on "Is your strategy a duck?". Starting post is here.)

Benedikt's fourth component of realism in architecture is that of "emptiness". The quality of a building that allows the user to make it their own: to "complete" it. To give it some of their own meaning.

A strategy should also allow this. Employees should be able to be involved in the "emergence" of the strategy. Liedtka points out that one of the critical roles of senior executives is to set the "boundaries" of the conversations that will allow employees to put meaning into the strategy that's relevant to them and their work.