Significance

(The third in a series of posts on "Is your strategy a duck?". Starting post is here.)

Benedikt's second component of realism in architecture is that of "significance". And what's important here is significance of the building to an individual - not the building being "symbolic of something".

Here Liedtka unpacks the idea that a strategy needs to engage at "the level of individual action". It needs to engage everyone in the organisation - including those on the shop floor.

According to Liedtka, strategies become significant when they help employees answer two questions:

• "What does this mean to me in my role in the organisation?"
• "Why should I care?"