Materiality

(The fourth in a series of posts on "Is your strategy a duck?". Starting post is here.)

Benedikt's third component of realism in architecture is that of "materiality". That is, for a building to be real "it ought to be made of stuff". A building needs to be made of materials that "look like what they are".

For a strategy to be material, Liedtka argues, it needs to clearly link to the reality of the system on the ground. It needs to take into account the details of what will be involved in implementing it. And it needs to do that credibly.